Paramount Payback
In an encouraging move, Paramount is hoping to entice hi-def shoppers to their new slate of Blu-ray titles by offering a sawbuck in return. After pledging support to HD-DVD in the format wars, I see this as a promising move by Paramount.
Beginning with the release of the ‘Transformers‘ Blu-ray on September 2nd, the company will roll out a special promotion to customers who replace their Paramount and Dreamworks DVD’s with Blu-ray editions of the same titles. Consumers who mail in promotional certificates from inside the eligible Blu-ray products, along with the proof-of-purchase tabs from both the DVD and Blu-ray versions will receive a $10 rebate for the upgrade.
Other eligible titles will include ‘The Godfather: The Coppola Restoration,’ ‘Sweeney Todd,’ ‘Old School,’ ‘Stardust,’ and ‘Zodiac.’
All of the pertinent details will be included on the inserts included with specially marked packages. Eligible titles must be purchased before December 31, 2009, with all rebate certificates post-marked by January 31, 2010.
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